Project: Redesign & Rebrand existing catalog
ROLE: Layout and Graphic Design
SOFTWARE USED: InDesign, Illustrator, Photoshop, Acrobat
POSITIVE OUTCOMES: The catalog redesign helped unify TechnipFMC's new branding initiative. The catalog helped strengthen the relationship of existing customers and created new customers.
DESCRIPTION: The Compact Valves catalog has gone through two major brand updates over the past decade and a half. I've been the designer for both versions. The latest redesign was mandatory due to the merging of FMC Technologies with Technip. Every element of the catalog was redesigned to comply with the new branding guidelines of TechnipFMC. The redesign was a success and the new catalog is in circulation across all of North America.
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